Rooted in Values
Our work is rooted in service to both people and planet, guided by values that shape everything we do: what we make, how we make it, and who we stand with. Sustainability, justice, and advocacy are not side projects; they are the foundation. At World Centric, we live by Integrity, Community, and Ellecent — always striving to do better. It started in 2004 with a single cup made from sugarcane waste. One small object in a world drowning in plastic, extraction, and excess. We knew a cup would not fix the system, but it challenged us to imagine one that could. Today, we design smarter products from renewable materials and give directly to grassroots efforts confronting social and environmental crises.









